In the past month or two, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal means to fix my difficulties – local SEO. I contacted seo company in Colorado providing local search engine optimization services. After analyzing my business and its particular visibility issues, the SEO team presented me having an SEO package that included a wide array of strategies created to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s examine how these strategies worked to advertise my business.
Local Listing Sites: Local Search Engine Optimization employs local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local google search results. The SEO Company provided strategies that helped improve the ranking of my small business listing on these internet sites. Now, when someone searches for Denver-specific data concerning my company, the details on my business that may be stored on all of these sites appears like a top search result.
With enhanced online visibility, I discover that more local customers began to visit my website, which happens to be working to promote my brand. My service agency took care to pick only local listing sites authorized by Google for promoting my business.
Back linking: Local Search Engine Optimization services include building inbound links to your business website. Consistent with Google’s latest Penguin update, my SEO service agency took care to construct backlinks to my website from reliable websites with content highly relevant to my business. I realized that relevancy was crucial because search engines like google identify keywords on such basis as the backlinks. Another significant aspect is link speed or maybe the speed in which backlinks are set up. The seo company in Nebraska built backlinks slowly and systematically, just like any unnatural speed might make Google examine my links as spam. Moreover, additionally they employed tactics such as social bookmarking, article and forum submissions and also other off-page activities. Keyword variations, branded text, and other strategies were adopted to further improve results.
Social Media Marketing Promotion: My company also used effective social networking optimization approaches to drive my audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google and more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like yahoo, particularly Google, show search results from social media sites (Facebook, Google , Twitter, and more) these profiles may also be helping drive more organic traffic to my website. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum using marketing potential with all the features (paid advertising facility, contests, business pages in the case of Google , plus more) in social websites sites. In my experience, centering on a selected social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to advertise your online businesses.
Pay per Click advertising (paying money to search engines to show your site on top search engine rankings) is considered an excellent strategy to promote online business due to easy implementation, high Return (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused entirely on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The seo company loveland colorado supplied by the Seo firm help draw the attention of more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.